Business coaching with humanity
Resource your life, do good in the world, and build a strong business without burning out.
Petra offers consulting and leadership development grounded in organizational psychology to bring more joy and ease into your work life as you aim for your goals. Work with Petra to get hands-on help at any level, from advice and strategy to technical assistance.
Petra clients know that human beings come before the bottom line, so we work with you to create a culture and business goals that sanity and holistic progress. Systems and culture can be built to encourage healthy, happy workplaces. Let's team up!
How We Work
Whether you're building a new idea or looking to take things to the next level, we've got you. Our unique approach puts community and peer networks at the center of our advisory work. We tested and created a life-cycle-driven process designed to move you or your team in clear, practical ways toward achievable milestones.
We are skilled at finding our behaviors and patterns that work well today and help you uncover what is missing to reach the next milestone.
We get things down in writing to create clarity and work through tricky dynamics to create sanity.
We'll help you build a strong peer community to have a go-to gang of trusted, good people to build your future alongside.
Our Zones of Genius
Our principal consultant loves to focus on your revenue strategy, tech coordination, operations, and people issues. And if you need more, Petra represents a strong network of diverse consultants. Whatever you need, we can find for you, giving you easy access to trusted strategists, facilitators, fundraisers, marketing gurus, advisors, and technologists. But our real zone of genius is our proven method of creating peer "pods" that offer a lasting boost of social capital that outlasts your investment in consulting services.
About petra
Growing on a Rock Solid Foundation
Our business name is inspired by the ancient city of Petra, a world wonder built into the rose sandstone cliffs of Jordan. The intricately interconnected network of carvings in stone created a place where commerce, trade, ideas, art, and culture could thrive and sustain for generations. Petra remains as a standing tribute, built upon a rock in harmony with one's surroundings. We believe in building dreams in the same spirit - balance on a solid foundation.
Meet Kristin, Petra's Founder
Kristin Leutz is a nationally recognized organizational psychologist, nonprofit fundraiser, and entrepreneurship expert. She works with the Colmena and Wright Collectives to amplify her consulting capacity. She created Petra to offer consulting and technical support for organizations, startups, and projects that aim to make a positive impact in our world.
Why Us?
Creating impact is a team sport. Who is on our team? Our Petra network friends and mentors have led nonprofits and worked in a variety of settings, from higher education to small businesses, in philanthropy, and in corporate America. In those years, Kristin and her peers developed a skill in building connected networks and learned how to get the nuts and bolts of business down to a science. Petra was born to link these vast and varied networks, and to offer helpful, affordable development for leaders organized in meaningful "pods" of people who share career experiences and ambitions.
Professional development can often feel stale or fleeting. When you return from the workshop or conference, the same organizational problems lay in wait. In over 25 years of working with entrepreneurs and impact-driven organizations, we see challenges growing both financially and personally and solutions are often pricey and not relevant. It is tough work growing organizations, starting businesses, and helping others, but we know that with customized attention and the power of groups, we can work better.
Business mentors are key—that’s why we choose to engage good people in the Petra community. We ask all our clients to show demonstrated commitment to equity, kindness, and self-reflection. We give each of you the time and guidance you deserve. Whether you’re seeking strategic-level guidance or a pair of hands to help, connect with us today. We didn’t get here alone. And neither will you.